Bank of Ireland this week launched a new digital advice and transaction platform for investment customers.
The platform provides an online one-stop-shop for customers to research and open an investment plan tailored to their individual risk profile. Customers can save from as little as €100 per month and once-off lump sums can also be invested.
The new platform is part of Bank of Ireland’s technology investment and transformation, which has delivered a number of key milestones over the past year.
“It provides the option of receiving wealth advice online at a time and place that suits the customer and caters for those who wish to invest smaller amounts regularly and may not require face-to-face engagement”
The largest customer migration in the history of the Bank was completed last July, with 2.1m customers moving to a new platform for debit card and ATM transactions, providing more stable systems.
The Bank also modernised its payments infrastructure and automated over 100 processes to improve the customer experience.
Digital transformation
“We continue to roll out innovative solutions and improvements as part of our technology transformation and this platform is a first-to-market proposition in Ireland, providing full end-to-end applications for investment customers,” said Seán Ó Murchú, director, Wealth Advice & Distribution at Bank of Ireland.
“It provides the option of receiving wealth advice online at a time and place that suits the customer and caters for those who wish to invest smaller amounts regularly and may not require face-to-face engagement.”
Ó Murchú said the new investment platform is a market first in Ireland allowing customers to receive investment advice and start their investment plan digitally according to their individual risk appetite. It also helps them to develop their financial wellbeing needs and meet longer term financial targets.
“Consumers are increasingly comfortable to use digital tools for many of their daily banking needs. They want to complete simple transactions on-line, to easily access information, and to be supported, as appropriate through technology or by advisors, depending on the complexity of their requirements.”
Written by John Kennedy (john.kennedy3@boi.com)
Published: 23 January, 2020
