Brands from Coca-Cola to Diageo and Tesco trust young Dublin business Bounce Insights to power vital customer insights.
Irish business Bounce Insights has raised $4.5m (€4.27m) in a funding round that will see the company open a New York office and triple its workforce to 75 people by the end of 2026.
The investment in Bounce was led by Irrus Investments, Enterprise Ireland, Digital Irish Venture Fund, alongside industry veteran Ian Kiernan (MRops). Notable angel investors involved in Bounce’s $1.2M raise in November 2022 include Anne Heraty (Cpl Resources), Gareth Lambe (Meta, Medihive), David Shackleton (OpenBack, Ding) and Michael Dwyer (Pigsback).
“We leverage generative AI and proprietary datasets to not only replace the number of humans in the market research process, but build a superior offering for brands”
Targeting a $125bn market research industry market, Bounce Insights powers 90% of the market research process by combining proprietary data, generative AI and expert researchers in-house.
This enables brands to make better decisions, faster with actionable insights at their fingertips. The platform delivers these insights 7x faster and 40% more cost-effectively than traditional research agencies and tools.
Bouncing into business
Bounce launched their platform in 2022 after being founded by Rónán Dowling-Cullen, Charlie Butler, Brandon Dooley, Josh Stafford & Brian O’Mahony in Trinity College.
The company has raised $6.5m to date, winning customers across Europe and North America, including some of the best known brands in the world – Coca Cola, Diageo, Mondelez, Unilever, Pernod Ricard, Clorox, Tesco, Marks & Spencer and many more.
“This funding is fuel that will allow us to continue to ship new product fast, expand our offering for clients and grow the team to execute on a massive opportunity. We are raring to go, it’s going to be an exciting few years” said Rónán Dowling-Cullen, Co-Founder & Co-CEO.
“We leverage generative AI and proprietary datasets to not only replace the number of humans in the market research process, but build a superior offering for brands,” said Charlie Butler, co-founder and co-CEO, who is moving to New York full-time to join their early hires in the US, building on early client success.
“It is an industry dominated by repeatable tasks, and we are going to change that.”
Immediate hiring priorities are across software engineering, sales and research in Dublin, London & North America. For anyone interested in applying for these positions, further details can be found here.
“Marketing decisions are investment decisions, the best of which are made from a mix of quantitative and qualitative data; Bounce’s AI infused platform gives global household-name brands access to consumer insights with unrivalled agility and accuracy,” said Mairéad Roche, from ACT Venture Capital.
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