Digital Business Ireland calls on shopper to focus their Christmas spending on goods from retailers in Ireland.
Only 26% of consumers definitely plan to purchase their Christmas shopping within Ireland.
That’s according to new research from Digital Business Ireland (DBI), the representative body for digital and online businesses.
“There are so many reasons to buy local, no matter how convenient it might seem to shop online from international retailers”
DBI is calling on Irish shoppers to focus their Christmas spending on goods from local retailers whether that’s online or in city and town centres.
Research commissioned by DBI, and carried out by polling company Ireland Thinks, asked shoppers if ‘During December you plan to purchase goods (online or in person) from retailers in other countries?’
‘Tis the season to shop local
DBI founder and chair Caroline Dunlea
Almost half (49%) of Irish consumers plan to purchase goods from international retail outlets this Christmas.
Only 26% of respondents committed to buying Irish goods from Irish shops.
Males aged 18-34 are most likely to shop abroad (64%) .
Males and females aged over 65 are the least likely to shop abroad at (40% and 44%).
With the survey showing that as many as 25% of shoppers are still unsure about where to focus their spending, DBI said there is now a great opportunity to persuade more shoppers to Buy Irish.
“There are so many reasons to buy local, no matter how convenient it might seem to shop online from international retailers,” said DBI founder and chair Caroline Dunlea.
“By buying local, consumers enjoy stronger rights, better returns policies, and the assurance of safety standards. Every purchase made with an Irish retailer this Christmas helps sustain jobs, strengthens our economy, and contributes to communities across the country.”
“Irish retailers offer clear returns policies, adhere to EU consumer rights standards, and provide safe, high-quality products—giving peace of mind during the busiest shopping season of the year.
“Shopping locally also means avoiding customs fees and delivery delays, ensuring that gifts arrive on time. Irish retailers, particularly smaller businesses, often provide a more personal and tailored shopping experience, including helpful customer support. Purchasing locally-produced goods reduces the carbon footprint associated with international shipping and packaging, contributing to a more sustainable festive season.”
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