Carrolls reveals 2nd €20k ‘Fáilte’ initiative to boost SMEs

Carrolls Irish Gifts is calling on businesses of all kinds to vie for the top prize of the 2024 edition of its successful Fáilte initiative.

Following last year’s successful Fáilte initiative aimed at nurturing and celebrating Irish businesses, Carrolls Irish Gifts is calling on businesses of all kinds to vie for the top prize of the 2024 edition.

The winner of the initiative will receive a comprehensive support package, including stocking products in Carrolls Irish Gifts stores nationwide, and online. Additionally, they will receive a comprehensive support package valued at 20k including tailored online promotion, expert guidance, media exposure, and prime in-store showcase opportunities.

“We are so excited to continue this journey, offering support and mentorship to aspiring entrepreneurs”

In 2023, Carrolls Irish Gifts announced Rachel Brady, the proud owner of ‘As Gaeilge’, as the winner of their Fáilte initiative. Rachel’s products are now available in select Carrolls Irish Gifts stores in Dublin and Belfast, as well as online.

Nurturing Irish businesses

From Friday, 5 April Carrolls Irish Gifts are encouraging Irish businesses to apply for the Fáilte initiative and meet with the Carrolls Irish Gifts buying team to share the journey of their business so far and why they want to partner with Carrolls. 

Applications will close on 6 May and successful businesses will go through an interview process before Carrolls Irish Gifts arrive at a final decision and select their winner.

“Fáilte embodies our commitment to nurturing Irish businesses,” said Peter Hyland, CEO of Carrolls Irish Gifts.

“Supporting our community lies at the core of our mission here at Carrolls Irish Gifts and we value our relationships with each one of our suppliers. We are so excited to continue this journey, offering support and mentorship to aspiring entrepreneurs.”

Notable Irish businesses that work in partnership with Carrolls Irish Gifts include the Irish Socksciety, and Irish Decal Products Ltd. The Irish Socksciety has been working with Carrolls Irish Gifts for the last three years, while Irish Decal Products Ltd. has enjoyed a longstanding relationship spanning two decades.

“Carrolls have always offered valuable guidance based on their experience and the direction of the market,” said Darren Brady of Irish Decal Products. “This has helped us in the development of a successful range of products and has helped us to launch our new brands within the Irish market over the past two decades.”

Joanna Ciezka from Irish Socksciety added: “Carrolls Irish Gifts is a strong and very well-established Irish family business with staff really focused on delivering gifts with grá. It’s great to see a heritage Irish company focusing on local producers and artists. It showcases the true welcoming spirit of Ireland.”

Main image at top: Darren Brady of Irish Decal / Brady’s Coffee; Peter Hyland, CEO of Carrolls Irish Gifts; and Joanna Ciezka of Irish Socksciety. Photo: Justin Farrelly

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