Between Green Friday and Cyber Monday, Kilkenny Design saw a 7% increase in spend instore and an increase of 15% in revenue online since 2021.
Christmas spending got off to a strong start for fashion retailer Kilkenny Design with an increase in spending over the four crucial shopping days between Green Friday (Ireland’s take on Black Friday) and Cyber Monday.
The business saw a 7pc increase in spend instore and an increase of 15% in revenue online since 2021.
“Our data reveals a massive increase of 20% in online transactions, compared to 2021”
“We’re delighted that Irish customers embraced the important Champion Green message to shop local and it’s wonderful to see people in store and online truly embracing the festive cheer,” said Kilkenny Design CEO Evelyn Moynihan.
Considered choices
“Over the last four days we have seen our customers make thoughtful decisions around their purchases. While people are spending, the choices are considered, indicating that we have a more conscious customer this year compared to last. Customers are willing to invest in quality Irish products, made to last for them and their loved ones”.
Moynihan remarked that this increase has also served to further embed the shift by Irish consumers towards digital payments and online shopping.
“We saw record numbers of spending between Green Friday and Cyber Monday, with Cyber Monday being our best online sales day ever recorded. Our data reveals a massive increase of 20% in online transactions, compared to 2021, helped no doubt by our improvement in delivery service which now averages 2-4 days during busy periods.”
