Initiative led by returning Wexford entrepreneur Ed Murphy lands €1m investment from Enterprise Ireland.
A new business accelerator that will be run by Greentech HQ is targeting 300 new jobs across the South East.
Serial entrepreneur Ed Murphy, who has created over 6,000 jobs across his career to date, returned to his native Wexford after 40 years and set up the not-for-profit GreenTechHQ.
“It’s about preparing South East businesses to lead in a sustainable, resilient and future-focused economy”
At the core of his passion project is to create worthwhile jobs that allow young people to continue to live and work in the region and to create a centre of excellence for renewable energy and sustainability in the South East.
Where ESG meets scaling
Business Advantage & Sustainability South East (BASSE) is the first initiative of its kind in Ireland.
It is funded through Enterprise Ireland’s Smart Regions Stream 3 — a key national strategy for driving innovation and economic resilience through regional enterprise development.
The €1m programme has been designed for growth-oriented companies across the South East seeking to double revenues, embed ESG at the heart of their operations, build long-term resilience, and prepare for investment or exit.
It brings together some of the country’s most successful entrepreneurs and business leaders to support participant companies through one-to-one mentoring, structured transformation sessions, peer networks and a tailored SaaS platform.
Participants will benefit from exclusive access to high-profile mentors and EY Entrepreneur of the Year alumni including Jamie Heaslip, Norman Crowley, Anne Herathy, David Walsh, John Purdy, Annmarie Hennessy, Padraig O’Ceidigh, and Michael Kearney.
These experts offer real-world experience and insights that go beyond theory, empowering businesses to achieve meaningful and measurable growth.
Murphy said that the BASSE programme is deeply aligned with GreenTech HQ’s ethos of embedding sustainability, innovation and resilience into business strategy.
The initiative combines ESG integration, strategic scaling, leadership development, and board-level advisory support, creating a transformative pathway for SMEs determined to thrive in today’s rapidly evolving economy.
“BASSE is about more than growth — it’s about preparing South East businesses to lead in a sustainable, resilient and future-focused economy,” Murphy explained.
“With the support of Enterprise Ireland and our exceptional mentors, we’re proud to offer a programme that’s truly tailored to the challenges and opportunities faced by ambitious SMEs.”
GreenTechHQ is co-funded by the Government of Ireland and the European Union through the ERDF Southern, Eastern & Midland Regional Programme 2021-2027.’
“The BASSE programme is a prime example of how Enterprise Ireland’s Smart Regions funding is enabling high-impact regional initiatives that drive innovation and enterprise,” said Enterprise Ireland interim CEO Ed Murphy.
“By supporting GreenTech HQ, we are backing a model that connects SMEs to world-class expertise, accelerates growth, and strengthens the South East’s position as a vibrant hub for sustainable business.”
Main image: GreenTech HQ founder Ed Murphy with Minister for Housing, Local Government and Heritage James Browne, TD, and Kevin McSherry, interim CEO, Enterprise Ireland
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