For every 100 jobs created by a Guaranteed Irish business, a further 49 jobs are supported through the ripple effect in the supply chain, new research claims.
New data indicates the economic impact of businesses carrying the Guaranteed Irish licence.
Conducted in partnership between Guaranteed Irish and KPMG, the research estimates that member businesses collectively contribute €59.3m towards social value initiatives.
“For businesses, being licensed under the national symbol is not just about local recognition—it’s about fostering trust with customers and partners globally”
The research highlights the importance of a strong domestic supply chain, demonstrating that the larger the local Irish supply network, the greater the positive impact on the domestic economy.
Golden eggs
For example, for every €1m invested in a Guaranteed Irish Technology business, it is worth €2.2m to the wider domestic economy, benefitting a much longer and more local supply chain.
According to the latest findings, for every 100 jobs created by a Guaranteed Irish business, an additional 49 jobs are supported through the ripple effect in the supply chain, induced spending, and wider economic activity.
From community programs such as sponsorship of local sports clubs, charitable initiatives, and involvement in sustainability projects, these businesses are playing an essential role in fostering long-term positive change across Ireland, said Brid O’Connell, CEO of Guaranteed Irish.
She said that in a time of global uncertainty, building resilience within Ireland’s supply chain is more critical than ever, adding the Guaranteed Irish symbol remains a mark of trust and reliability, ensuring that businesses are prioritising local suppliers and reinforcing the sustainability of Irish enterprises.
“For businesses, being licensed under the national symbol is not just about local recognition—it’s about fostering trust with customers and partners globally. At a time of widespread uncertainty, this trust is a cornerstone for sustainable business growth and loyal customer relationships.
“Furthermore, the social value of Guaranteed Irish businesses’ contribution to society in Ireland is significant. Guaranteed Irish month of March, serves as a reminder not to kill the goose that lays the golden eggs,” O’Connell said.
Main image at top: Brid O’Connell, CEO of Guaranteed Irish
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