Nice nod for the ‘Black Stuff’ as the Red Dot Design Award is one of the biggest design competitions in the world.
One of Ireland’s greatest brands has been globally recognised for two of Ireland’s newest inventions.
Guinness has been awarded the prestigious Red Dot Award for product design for the Guinness Nitrosurge and the Guinness MicroDraught.
“A team of Guinness innovators, designers, and taste experts developed the two patented dispense innovations as part of a mission to bring the world-renowned stout to more places and spaces”
The distinction “Red Dot” is an internationally recognised seal of excellent design.
Guinness is an Irish dry stout that originated in the brewery of Arthur Guinness at St. James’s Gate, Dublin, Ireland, in 1759. It is one of the most successful alcohol brands worldwide, brewed in almost 50 countries, and available in more than 150. Although commonly known as the ‘Black Stuff’, in truth Guinness is actually an extremely deep ruby red.
A team of Guinness innovators, designers, and taste experts developed the two patented dispense innovations as part of a mission to bring the world-renowned stout to more places and spaces.
Amazing Irish inventions
Guinness MicroDraught is a world-first beer dispense system which enables pubs, bars and other outlets around the world to serve beautiful, fresh Guinness Draught on tap, no matter their size or setup. The patent-pending technology uses double coaxial piercing of a unique, specially designed can, which is filled with the very same Guinness that is kegged in St James’s Gate and poured in pubs around the world. It uses an air pump – as opposed to the gas cylinder used in the traditional system – to push the liquid out of the can and through the standard Guinness Draught spout. The result is a beautiful two-part pour with the iconic surge and settle and cold, smooth taste that makes Guinness Draught a beer loved by consumers around the world.
The Guiness MicroDraught
Two years in development, the pioneering Guinness MicroDraught dispense technology is the biggest technological leap for Guinness since the advent of the widget in 1988. This innovation will further enable Guinness to be enjoyed at its finest worldwide, in new places and spaces, adding 12,000 more outlets across 150 countries, so that millions more consumers across the globe can enjoy a perfect Guinness serve.
The Guinness Nitrosurge puts the iconic two-part pour in the hands of consumers, with a pocket-sized, rechargeable device that uses ultrasonic technology to give drinkers a beautifully smooth two-part pour, bringing the magic of the experience of Guinness in a pub, to the home. Expertly designed to create perfectly formed nitrogen bubbles, creating the surge and flavour of beautiful, great-tasting Guinness for every pour. The ergonomics, strength and frequency of pulsing and flow patterns are carefully tuned to work exclusively with Guinness Nitrosurge cans.
The Guinness Nitrosurge
Red Dot received roughly 20,000 submissions and only those products that won over the experts with their outstanding design quality won a distinction. The distinction “Red Dot” is an internationally recognised seal of excellent design. Designers, design offices and manufacturers from around 60 countries entered products in the Red Dot Award: Product Design.
