Irish augmented reality technology start-up HoloToyz took home the coveted prize for its ‘outstandingly innovative’ Paw Patrol Tattoos and Stickers at Spielwarenmesse.
HoloToyz, the Irish cutting-edge toy company, has won a prestigious Toy Award at the world’s largest toy fair, Spielwarenmesse which took place last week in Nuremberg, Germany.
The Irish augmented reality technology start-up took home the coveted prize for its ‘outstandingly innovative’ Paw Patrol Tattoos and Stickers.
“We believe that our ‘Awesome Reality’ technology will revolutionize the toy industry, and we’re proud to be leading the way with our innovative and kid-friendly products”
The jury also commended HoloToyz for the prudent introduction to new technologies, the easy-to-use app and the fair price point to award, Kate Scott and Declan Fahy from Co. Meath with the ‘Start-Up ToyAward’.
Immersive play
With the HoloToyz ground-breaking technology, these tattoos and stickers come to life in a whole new way, providing kids with an interactive and immersive play experience like never before. Kids can watch as their favourite Paw Patrol characters come to life right before their eyes, thanks to the magic of augmented reality. For the first time, they can also place their favourite pups in their room and capture them on camera.
Along with their Paw Patrol AR tattoos and stickers, HoloToyz also unveiled an additional seven new products at the toy fair that will be launched to market in 2023/24, including jigsaw puzzles, t-shirt activity sets, cube puzzles, wall decals, books and collectibles that all come to life using their Awesome Reality tech.
“We are thrilled to receive this recognition from the ToyAward judges and to have been selected from a total of 584 new products registered at the event,” said Kate Scott, CEO and founder.
“We believe that our ‘Awesome Reality’ technology will revolutionize the toy industry, and we’re proud to be leading the way with our innovative and kid-friendly products.”
With the HoloToyz ground-breaking technology, these tattoos and stickers come to life in a whole new way, providing kids with an interactive and immersive play experience like never before. Kids can watch as their favourite Paw Patrol characters come to life right before their eyes, thanks to the magic of augmented reality. For the first time, they can also place their favourite pups in their room and capture them on camera.
Along with their Paw Patrol AR tattoos and stickers, HoloToyz also unveiled an additional seven new products at the toy fair that will be launched to market in 2023/24, including jigsaw puzzles, t-shirt activity sets, cube puzzles, wall decals, books and collectibles that all come to life using their Awesome Reality tech.
“Winning the toy award gave us significant exposure at the world’s largest toy fair and put us on the radar of some of the world’s largest toy distributors, further solidifying our position as a leading player in the industry”, said Declan Fahy, sales and co-founder.
Across the five days, a total of 58,000 retailers and buyers from 128 countries visited the Spielwarenmesse.
Main image at top: Kate Scott and Declan Fahy from HoloToyz
