Axonista to storm the US TV shopping market via streaming devices.
Dublin-headquartered interactive video tech firm Axonista has entered into a strategic partnership with streaming giant Vizbee to bring TV shopping to cross-device streaming experiences.
Axonista co-founder Claire McHugh (pictured above) said that the breakthrough deal was forged at Bank of Ireland’s NYC Hub. Axonista was one of the first cohort of Irish start-ups to use this unique Irish banking resource which is available to the Bank’s business customers.
“The combination of Axonista’s interactive capabilities and Vizbee’s data-driven platform enables publishers to solidify the viewer relationship right in the palm of their hand, so that all opportunities for viewer connection are realised”
By combining Axonista’s interactive video expertise with Vizbee’s casting and sync technology, publishers can now offer seamless viewing and interactivity across mobile devices and connected TVs, driving engagement and monetisation, powered by privacy compliant 1st party targeting data.
A deal ‘made’ in Manhattan
The partnership between Axonista and Vizbee allows viewers to enjoy interactive content on mobile while watching synced playback across a multitude of video platforms, creating new opportunities for shoppable ads and frictionless commerce.
This offering allows publishers to take optimal advantage of the winning mix of ease of interaction on mobile combined with the more immersive viewing experience of the big screen.
“Our partnership with Axonista offers media businesses seamless cross-platform viewer engagement tailor-made for the best watch and shop experience, free from QR codes, and with the strongest sensitivity to user data privacy,” explained Darren Feher, CEO of Vizbee.
“Together it’s as simple as watch on TV and tap on a phone.”
Axonista is building the video-first future of shopping, and powers interactive video commerce for global brands including QVC, HSN, WaterBear, and Oxfam.
Co-founder and CEO Claire McHugh has a career spanning TV and digital media and is a member of the Board of Directors of Scale Ireland, and of the Irish Film Institute. She has participated as an expert evaluator in the European Innovation Council and Creative Europe Media funding programmes.
Claire is an active participant in the Irish startup community, and an ardent supporter of female entrepreneurship. Claire is an advisor to Tech Ireland, and Grow Remote, and has been a lead entrepreneur for Going for Growth. In 2017 Claire was awarded Image Magazine’s Businesswoman of the Year for Digital, Science and Technology.
Prior to co-founding Axonista, Claire was part of the team that established and managed the Setanta Sports channels in Ireland and UK, and worked in a number of digital agencies, where she developed her passion for technology, storytelling, and innovation.
Speaking from the IBC conference in Amsterdam, McHugh, CEO of Axonista, said. “We are thrilled to partner with Vizbee to bring publishers a game-changing solution that enhances the viewer experience while unlocking new revenue streams.
“Serving an audience that is fragmented across an ever expanding array of screens is a challenge for streamers, the combination of Axonista’s interactive capabilities and Vizbee’s data-driven platform enables publishers to solidify the viewer relationship right in the palm of their hand, so that all opportunities for viewer connection are realised.”
-
Bank of Ireland is welcoming new customers every day – funding investments, working capital and expansions across multiple sectors. To learn more, click here
-
Listen to the ThinkBusiness Podcast for business insights and inspiration. All episodes are here. You can also listen to the Podcast on:
-
Spotify
-
SoundCloud
-
Apple
