Limerick brothers Conor and Hugo Mahony have rebranded their business Realli as Love Property and are aiming it squarely at the TikTok generation.
Love Property is a new property website, founded by Limerick brothers Hugo and Conor Mahony and backed by Enterprise Ireland. The platform features all the best listings in Ireland under different categories in a vertically scrollable TikTok-like feed that becomes tailored to each user based on their preferences and favourites.
The platform began as a series of Instagram accounts that have grown organically from a starting point in June to 50,000 followers today.
“We feature the best listings in Ireland daily in a vertically scrollable TikTok-like feed that becomes tailored to each user based on their preferences and favourites”
The company’s immediate focus going forward is on the continued development of machine learning tools to improve personalisation, continuing to push the marketing of property into the digital era, and working with banks and brokers to introduce new mortgage tools to the platform.
Scrolling the future of Irish proptech
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“The way in which homes are currently marketed is outdated and we’re to improve all aspects of this for agents, consumers and advertisers,” Conor Mahony told ThinkBusiness.
His brother Hugo explained that LoveProperty.ie hunts down and curates the best new listings in Ireland each day.
“We feature the best listings in Ireland daily in a vertically scrollable TikTok-like feed that becomes tailored to each user based on their preferences and favourites.
“Seeing the influence consumer tech products like Instagram, TikTok and Snapchat have had on increasing consumers expectations we felt there was an opportunity in the proptech space to create a new and exciting platform.”
Unrivalled ecosystem
Conor Mahony said that that Ireland is becoming a country geared towards young entrepreneurs.
“We have had an unbelievable experience in Ireland and think the start-up ecosystem here is almost
unrivalled. Based out of Dogpatch Labs we have been exposed to the right supports and network
since day 1. Enterprise Ireland coming on board has been an incredible experience and also I think
Irish people in general are so supportive and helpful to young entrepreneurs.”
He explained that Love Property has raised €1m in seed capital and is looking at a potential Series A in the next six months.
“That is depending on whether we look to launch a version of our product in the UK.”
Lessons learnt
Like most businesses Love Property operates remotely at the moment and use all the latest technologies and tools to stay agile and efficient. “Slack and Loom being the two most important tools for our team at the moment,” said Conor.
In term of lessons learned from their entrepreneurship journey so far, both brothers agree it was a mistake not being more ambitious with funding raising early on.“I think you should always look to raise enough money to bring your project to fruition and make sure you are raising the right amount to make it work,” said Hugo.
“My biggest learning so far would be all about People and my advice to fellow founders would be the same,” added Conor. “Seek out and connect with other people in your network; Irish people can be so helpful and can help you in so many different ways to scale your company and vice versa.”
By John Kennedy (john.kennedy3@boi.com)
Published: 4 January 2021
