MyGug is at the forefront of innovation in food waste management with a pioneering system that turns food waste into energy.
Young West Cork business MyGug has raised €900,000 in a funding round led by BVP with participation from Enterprise Ireland.
The business is at the forefront of innovation in food waste management with its pioneering food waste system which creates a circular economy for the user with the conversion of food waste into a clean renewable source of cooking energy and plant nutrient.
“This investment will greatly support our efforts to deliver this innovative food waste solution to customers and create greater positive impact in the fight against climate change”
MyGug harnesses the natural process of anaerobic digestion and provides a technology that brings this sustainable zero-waste solution to a new market.
Tackling the global food waste problem
Most food waste is generated in small scale settings globally.
These small-scale commercial settings (food businesses, educational establishments) are mostly dependent on collection services for disposal of food waste. MyGug provides a solution that enables the user to create energy on-site deriving direct benefit from the food waste resource and contributing significantly to better environmental health.
Its modular solution has excellent functionality and a great design aesthetic providing a best practice solution that changes the face of food waste from a burden to a solution.
“We are delighted to have the support of BVP and Enterprise Ireland as we embark on this next chapter of growth for MyGug,” said said Fiona Kelleher, CEO, MyGug.
“Moving forward with this support is vital for the company. We are fortunate to have an experienced investor base of BVP and Enterprise Ireland which brings expertise to widen network and relevant background which we see as a very valuable asset in our partnership, and we look forward to a positive and successful collaboration in bringing MyGug to a wider market.
“This investment will greatly support our efforts to deliver this innovative food waste solution to customers and create greater positive impact in the fight against climate change,” she added.
MyGug has already made a mark in the early days of the company’s progress with customers in food businesses and education settings in Ireland, the UK and Europe where the technology is showing itself to be a best practice and a zero-waste solution for food waste management.
This seed round of funding will enable the company to further expand its market reach both domestically and internationally.
“MyGug has been at forefront of introducing new age technology to solve growing food waste challenges for micro and medium-scale commercial establishments,” said Stephen Burdock, Executive Director, BVP.
“The solution is simple to install and has been proven to work thereby providing a large unmet market opportunity for solving waste and energy challenges simultaneously for businesses across different sectors. The dynamic team of Fiona and Kieran have impressed us with their passion to drive this sustainable enterprise solution and their achievement so far.”
MyGug founders Kieran Coffey and Fiona Kelleher were named Business People of the Month by The Irish Times in November, in association with Bank of Ireland.
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