72% of successful applicant companies for Online Retail Scheme are based outside of Dublin.
216 retailers from across Ireland have been approved for funding under the Online Retail Scheme to help them build up successful e-commerce operations.
The latest call under the Scheme, which is administered by Enterprise Ireland, will see the retailers receive close to €9.3m in grants.
“Through the Online Retail Scheme, we are enabling established retailers with a physical store the chance to compete for online sales that are currently going to businesses based outside the country”
The Scheme was open to retailers who already have an online presence and who have a physical store, and is targeted at enhancing their online capability and presence so as they can best exploit new opportunities and attract new customers.
Diversification is key to future-proofing businesses
“Retailers are at the heart of our communities across the country so the Government are delighted to support an additional 216 local businesses as they take this next step to increasing their sales capability by further developing their online offering,” said Minister of State for Business, Employment and Retail at the Department of Enterprise, Trade and Employment, Damien English, TD.
“Such diversification is an important part of future-proofing a business as it allows retailers to explore new opportunities and reach new customers, both domestically and internationally. Through the Online Retail Scheme, we are enabling established retailers with a physical store the chance to compete for online sales that are currently going to businesses based outside the country.
“It is also pleasing to see that there has been a good spread of successful companies from around the country under this round of the Scheme with, 155 from the regions and 61 businesses based in Dublin.”
The Scheme was open to retailers who already have an online presence and who have a physical store, and is targeted at enhancing their online capability and presence so as they can best exploit new opportunities and attract new customers.
“Supporting businesses on their growth and exporting journey is a significant focus of our work at Enterprise Ireland. Supporting retailers through the Online Retail Scheme will increase their presence online and help them to compete for new sales and customers in the ecommerce market,” said Jenny Melia, manager of Technology & Services at Enterprise Ireland.
“Ambitious Irish retailers are increasingly looking for ways to diversify their traditional retail model to reflect the shopping trends of modern consumers, and this was reflected in the significant interest in this latest call of the Online Retail Scheme.”
Including today’s successful applicants, since 2018 more than 700 projects from retailers based in Ireland have been approved for €28.3m in funding through the Government’s Online Retail Scheme. Successful applicants will receive a grant ranging from €10,000 to a maximum of €64,000.
Recipients from this latest call are based across all counties in Ireland and are from a number of sectors, including hardware, pharmacy, clothing and furniture.
Niamh McMahon, owner of Flowerhill Furniture in Navan, Co Meath, was one of the retailers that was approved for funding under this call,
“Flowerhill Furniture is family business which has had a physical retail presence for 40 years, and we are delighted to receive this grant from the Online Retail Scheme as it will support us on our digital journey as we continue to diversify our business,” McMahon said.
“By improving our online retail offering, not only will it enable us to strengthen our resilience and enhance the experience for our existing valued customers, but it will also support us to widen our customer base and reach new markets.”
Main image at top: Minister Damien English, Enterprise Ireland’s Jenny Melia and Niamh McMahon, owner of Flowerhill Furniture
