New partnership with global kiosk manufacturer could generate €9m in extra revenues for Galway firm.
Galway-based Ordú, a provider of advanced online ordering systems for the food service industry, is creating 10 new jobs in the next year.
This follows a €1.5m investment in its partnership with global kiosk manufacturer Lazenby Group.
“Joining forces with Lazenby Group, a leader in kiosk technology, marks a pivotal moment in Ordú’s growth trajectory”
It said that this investment will cover the recruitment and support of staff, including the creation of 10 new jobs in product development within the next 12 months, and the rollout of new technologies.
Better experiences in-store
Lazenby Group, which counts the NHS, Disney, Nestle, Gregs and Holiday Inn among its customers, sought a software partner to streamline its operations to enable growth plans across Ireland, the UK and Europe.
“Joining forces with Lazenby Group, a leader in kiosk technology, marks a pivotal moment in Ordú’s growth trajectory,” said Andrew Dewdney, CEO of Ordú.
“Our partnership will not only elevate Ordú’s service portfolio but also introduce innovative solutions like Safe-Touch to our clientele, enhancing in-store customer experiences and upholding impeccable hygiene standards in the post-pandemic landscape.
“As we expand our team and merge our areas of expertise, we’re committed to enhancing our product and service capabilities, ensuring a seamless and safer digital journey for our valued customers.”
Ordú was selected for its cutting-edge software and established market presence in Ireland and the UK. Additionally, targeting the pharmacy sector, where Ordú is also expanding into, was a key focus.
The Galway firm’s software incorporates a smart upselling engine, driving a notable 20% increase in order value.
By integrating Ordú’’s software, Lazenby Group can expand its market reach significantly, with the capacity to manufacture and sell 3,500 kiosks annually, a significant increase from their previous annual sales of 2,000 kiosks.
“Ordú’s impressive customer base and industry expertise make them an obvious partner for us in Ireland,” said Steven McWilliam, commercial manager at Lazenby Group.
“This collaboration holds tremendous potential and strengthens Lazenby Group’s foothold in the QSR hospitality sector.”
Main image at top: Steven McWilliam, Commercial Manager of Lazenby Group and Andrew Dewdney, CEO of Ordú
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