Irish tech company Orreco will provide its world-leading performance program to women, trans and non-binary athletes after partnering with Wasserman.
Orreco, a sports performance and biomarker company based in Galway, has partnered with global sports agency Wasserman to provide its athlete consultancy program to women, trans and non-binary athletes across a range of elite sports.
Orreco is a global leader in bio-analytics and performance for elite athletes, which counts both NBA franchises and individual players, English Premier League side Newcastle United FC and elite sports organisations such as USA Swimming and Red Bull High Performance as part of its client base.
Headquartered in Los Angeles, California, Wasserman has clients across a roster of sports including basketball, golf, skateboarding and track-and-field.
“It is so exciting to work together to advance the science of elite performance for women in sport”
With offices in Galway, London and LA, Orreco, which was started in 2010, challenges how elite athletes are monitored, protected and supported. The company will give Wasserman’s athletes and their coaches in its womxn’s division, The Collective, access to its FitrWoman app and FitrCoach platform.
The Collective aims to raise the visibility of womxn in sports, entertainment and culture by delivering unique strategies, insights, and ideas for talent, brands and properties focused on empowering and speaking to womxn.
“No one ever talks about periods, period”
To help manage nutrition, recovery and wellness around the menstrual cycle, Orreco will also provide the athletes and their coaches detailed individualised reports, action plans and strategies. The athlete program helps world class athletes train in sync with their menstrual cycle to sustain peak performance at the highest level.
“We are delighted to partner with Wasserman and The Collective,” said Dr Brian Moore, CEO of Orreco. “It is so exciting to work together to advance the science of elite performance for women in sport.
Orreco will now work with three-time WNBA Champion and four-time Olympic gold medallist Sue Bird
“Our FitrWoman and FitrCoach platforms are being deployed to help harness the power of female physiology so the phenomenal Wasserman athletes can perform their best on any given day.”
Yulin Olliver, a sports agent at Wasserman, added; “No one ever talks about periods, period.
“After seeing the US women’s national soccer team dominate and win the World Cup last summer, then boldly acknowledge the power and insight Orreco offers to maximise performance for womxn by applying science, exercise, recovery and diet insights to menstrual cycles, I knew it was something I wanted to provide to my clients, and the idea expanded from there across The Collective.
“We strive to give our clients every opportunity to perform at their best, and Orreco is a logical partner in that mission,” he concluded.
Orreco’s Female Athlete Consultancy Program is headed up by its athlete lead scientist, Dr Georgie Bruinvels. The team already works with US women’s soccer, USA swimming, Red Bull High Performance and Chelsea FC women’s team, amongst others.
By Stephen Larkin
Published: 1 July, 2020
